Tammy Grossbauer

Reimagine the MyOptum landing page to brand and improve user experience

Overview

Optum wanted a redesign of the MyOptum desktop product to be more cohesive with other products and provide a better user experience. I researched landing pages from existing Optum products for inspiration and branding alignement. After reviewing the current design, I identified some improvements to design and user experience while meeting company requirements.

h3>Improvements

1. Redesigned the Optum hero experience to better align with the broader Optum product ecosystem, replacing the top navigation with a fully branded nav and introducing a cohesive branded sign-in to strengthen trust and visual consistency.
2. To improve usability and scannability, I transformed dense introductory copy into modular content cards, allowing users to absorb key information faster and with less cognitive effort.
3. Dynamic elements such as the Health Library were intentionally preserved to maintain system integrity, while optional content areas were structured for easy swapping to support future needs.
4. Optional content that could be switched out for something different.
5. The update concluded with a fully branded footer, creating a more polished, unified end-to-end experience that elevated both clarity and brand cohesion.

The updates streamlined the user experience by creating a clearer, more intuitive interface that aligns visually and functionally with the Optum ecosystem.

My Optum redesign

My Optum original

Website redesign ideas for Blue Sky+ to improve audience engagement

Overview

I met with the team to discuss their brand's desired look and feel. They wanted a brighter, friendlier design to attract users, preferring a lighter blue over their darker brand blue. After reviewing their current site and researching successful competitors, I created some mockup ideas.

Goals and Restraints

• Update with current branding.
• Re-establish look and feel to something more energetic and positive.
• Keep most of the content the same.
• Stay within the current format as much as possible to minimize development time.
• Attract user engagement.
• Define a simpler aesthetic.

The Solution

Upon consulting with the team and reviewing design iterations, several improvements were made.

• The addition of a sky-blue palette brought the site closer to the brand's identity and gave it a brighter and lighter feel.
• The inclusion of icons on the offer cards added more visual distinction to the space.
• Video remained but was repositioned to occupy the space more effectively.
• The form field was moved to the bottom, aligning with the standard placement of forms.
• A more standardized footer was put in place.
• An overall clean and cheerful look was created to attract users to engage with the website.

Blue Sky+ original homepage.

Blue Sky+ redesign homepage.

Redesign moodboard

  

Brand styles